5 SEO Mistakes Nigerian Businesses Make (And How to Fix Them)

After years of managing SEO for Nigerian businesses — from local shops in Ibadan to e-commerce stores targeting nationwide audiences — I've noticed the same mistakes popping up again and again.

1. Ignoring Google Business Profile

Your Google Business Profile is often the FIRST thing potential customers see. Yet most Nigerian businesses either don't have one or haven't updated it since creation.

Quick Fix: Claim your profile, add photos, update your hours, and respond to every review.

2. No Mobile Optimization

Over 80% of Nigerian internet users browse on mobile. If your site isn't mobile-friendly, you're losing most of your potential customers.

Quick Fix: Test your site on Google's Mobile-Friendly Test tool. If it fails, consider a responsive redesign.

3. Keyword Stuffing Instead of Value

Writing "best SEO agency in Lagos, SEO agency Lagos, Lagos SEO agency" five times in a paragraph doesn't work anymore. Google is smarter than that.

Quick Fix: Write for humans first. Use keywords naturally and focus on answering the questions your customers actually ask.

4. Neglecting Page Speed

A site that takes 10 seconds to load on a Nigerian 4G connection will lose visitors before they even see your content.

Quick Fix: Compress images, use a CDN, and minimize unnecessary plugins (especially on WordPress).

5. No Content Strategy

Posting once every 6 months isn't a content strategy. Consistency matters more than perfection.

Quick Fix: Start with one blog post per month. Cover topics your customers actually search for. Build from there.

Need Help?

These might sound simple, but implementing them correctly makes all the difference. If you need help with your SEO strategy, get in touch — we have a proven track record of driving real growth.

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